Profit and Loss responsibility. Formulated and administered operating budgets, capital equipment purchases, and staffing requirements. Responsible for long-term business planing and day-to-day operations management.
Supervised, scheduled and coordinated all phases of print production from concept, layout, and copywriting to color separations, print production, Selectronic binding and mailing.
Coordinated in-house and outside resources minimizing production costs and insuring timely program completion. Produced various publications, advertising and promotional materials including solo mailers, free standing inserts, catalogs, package inserts, brochures, broadcast promotion, and bind-ins, as well as computer generated, variable option laser and high-speed impact printed mailing pieces.
Coordinated daily workflow between operating departments. Analyzed efficiency and workflow. Streamlined operational procedures to eliminate errors, increase output, ensure task completion, and optimize performance. Monitored quality and output of personnel.
Eliminated excessive overtime.
Recruited exempt, non-exempt and contract personnel. Management responsibility for over 100 people directly and through supervisors. Structured jobs and developed job descriptions.
Developed procedures to simplify training and cross-training of personnel.

EXPERIENCE

OPERATIONS MANAGER - J. C. I. Data Processing Corporation, Cinnaminson, NJ
Computer service bureau providing lettershop, data entry, caging, data processing, and fulfillment services. (1995 - 1998)

• Responsible for shipping, receiving, inventory control, warehousing, purchasing, and lettershop operations.
• Increased total departmental production output by 30% while downsizing workforce by 25%. Reorganized lettershop and warehouse workflow to increase quality, flexibility and provide for special programs needs.
• Increased equipment utilization adapting them to be used for purposes other than originally intended. Cross-trained staff to maximize operational efficiency and eliminate employee down-time.
• Inventory management responsibility for 115,000 sq. ft. warehouses with over 10,000 stock keeping units. Developed a standardized inventory reporting system to eliminate errors.
• Designed and developed receiving procedures and documentation to track inbound express and truck shipments within the plant, virtually eliminating lost shipments or misdirected packages.
• Streamlined outbound express shipping procedures to eliminate errors and mispacks due to time constraints. Eliminated excessive overtime.

MARKETING MANAGER - Communication Industries Corporation, E. Rutherford, NJ
Medium-sized, multiple catalog, vertical marketer of audio/visual and video presentation technology products for the education, government, hospitality, corporate, and training markets nationwide. (1994 - 1995)

• Prepared and administered annual marketing plans, made recommendations and implemented marketing programs to improve sales and profitability.
• Analyzed prior and current sales, product performance and customer marketing tactics.
• Created print specifications and supervised production of all marketing promotional materials including catalogs, inserts and collateral materials.

OPERATIONS MANAGER - Mr.Sign, Frederick, MD
Medium-sized sign manufacturing company with sales of $500,000/yr. (1987 - 1994)

• Formulated and administered operating budgets, capital equipment purchases and staffing requirements. Responsible for day-to-day management and long-term business planning.
• Hands-on responsibility for personnel, production, purchasing, inventory, design, operations, and installation.

DIRECTOR OF MARKETING - Freline, Inc., Hagerstown, MD
Nation's largest educational and library promotional materials manufacturer using direct response, telemarketing, solo promotions, and trade shows. (1986 - 1987)

• Achieved the largest growth in this direct marketing company's history, which included a 13% increase in dollar sales the first year and a subsequent increase to 35% over the next two years.
• Redesigned promotional materials. Collaborated with in-house and outside sources to establish color and flavor of printed materials. Supervised design, photography, assembly and production.

ACCOUNT PRODUCTION MANAGER - The Unicorn Agency, Wrentham, MA
Direct marketing and general advertising agency with a client base of business, retail, and consumer clients. (1980 - 1986)

• Analyzed client requirements to determine specific marketing and operations needs. Prepared and presented proposals, budgets, strategies and program evaluations. Served as client liaison.
• Managed agency print production, laser personalization, lettershop, list preparation and mailings.

EDUCATION

Bachelor of Science, Northeastern University (Dean's List), Industrial Management
Additional course work, Northeastern University - Business Management

MEMBERSHIPS

Direct Marketing Association
Direct Marketing Association of Washington
New York Direct Marketing Association
Women's Direct Response Group
Fulfillment Management Association
 

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